Short Courses

Short courses are compact learning experiences designed to be completed in under 2 hours. They are perfect for teaching a single skill, providing a quick overview of a topic, or generating leads for your larger courses.

What Makes Short Courses Different?

Creating a Short Course

Step 1: Choose Your Topic

Short courses work best for focused, specific topics:

• "Git for Beginners in 60 Minutes"
• "Introduction to Figma — Design Your First Screen"
• "Excel Pivot Tables Masterclass"
• "Write Your First Python Script"

Avoid trying to cover too much. A short course should have one clear learning outcome.

Step 2: Build the Content

1. Select Short Course when creating a new course.
2. The interface is streamlined — fewer settings, faster creation.
3. Add 5-10 short video lessons (3-10 minutes each).
4. Include one quiz or practical exercise at the end.
5. Set up a completion certificate.

Step 3: Use as Lead Magnet

Short courses are excellent lead magnets:

1. Price the short course at Free or a very low price ($5-10).
2. Include a call-to-action at the end promoting your full-length course.
3. Offer a discount coupon for the full course upon completion.
4. Set up an automated email sequence that nurtures students toward the premium offering.

Best Practices

1. Focus on one outcome — students should learn one specific thing.
2. Keep videos under 10 minutes — shorter is better for this format.
3. Include actionable exercises — students should do something, not just watch.
4. End with a clear next step — link to your premium course or another resource.
5. Optimize the landing page — short courses compete for quick attention.

Analytics

Track the performance of your short courses:

• Completion Rate — What percentage finish the course?
• Upsell Conversion — How many short course students buy the full course?
• Lead Quality — Are short course students engaging with your content?

Related Documentation

• Self-Paced Courses — Full-length course guide
• Course Pricing — Pricing your short courses
• Marketing — Promote your lead magnets