Coupons & Discounts
Coupons are a powerful tool for driving sales, rewarding loyal students, and running promotional campaigns. Euron Systems provides a flexible coupon system with multiple discount types and targeting options.
Creating a Coupon
- Go to Payments → Coupons → Create Coupon.
- Configure the coupon:
Basic Settings
| Field | Description |
|---|---|
| Coupon Code | A unique code students enter at checkout (e.g., LAUNCH30) |
| Discount Type | Percentage off or fixed amount off |
| Discount Value | The discount amount (e.g., 30% or $50) |
| Description | Internal note about the coupon purpose |
Restrictions
| Field | Description |
|---|---|
| Applicable Products | All products, specific courses, or specific categories |
| Minimum Purchase | Minimum cart value required to use the coupon |
| Maximum Discount | Cap the discount amount (for percentage coupons) |
| Usage Limit | Total number of times the coupon can be used |
| Per-User Limit | Number of times each user can use the coupon |
| Valid From | Start date for the coupon |
| Valid Until | Expiry date for the coupon |
Coupon Types
Percentage Discount
Discount a percentage of the price:
- "SAVE20" — 20% off any course
- "HALFOFF" — 50% off selected courses
Fixed Amount Discount
Discount a fixed monetary amount:
- "FLAT500" — INR 500 off
- "SAVE50" — $50 off
Free Course
Set 100% discount to make a course free:
- "FREECOURSE" — 100% off (useful for gifting or promotional access)
Tracking Coupon Performance
View coupon analytics:
- Total Uses — How many times the coupon was applied
- Revenue Impact — Total discount given
- Conversion Lift — Compare sales with and without the coupon
- Top Users — Students who used the coupon
Best Practices
- Create urgency — Use expiry dates and limited quantities.
- Segment your audience — Different coupons for different student groups.
- Track performance — Monitor which coupons drive the most conversions.
- Avoid over-discounting — Too many discounts devalue your content.
- Use memorable codes — LAUNCH30 is better than XK2M9N.
Related Documentation
- Course Pricing — Pricing strategies
- Email Automation — Send coupon campaigns
- Affiliate Program — Affiliate-specific coupons