Webinar Analytics
Measure the success of your webinars with detailed analytics covering attendance, engagement, and conversion metrics.
Attendance Metrics
Overview
After each webinar, view a comprehensive attendance report:
| Metric | Description |
|---|---|
| Registrations | Total number of people who registered |
| Attendees | Number who actually joined the webinar |
| Attendance Rate | Attendees / Registrations (industry average: 40-50%) |
| Peak Attendance | Maximum concurrent viewers |
| Average Watch Time | Mean duration each attendee watched |
| No-Shows | Registered but did not attend |
Attendee Timeline
A chart showing the number of viewers over the duration of the webinar:
- See when attendees joined and left
- Identify drop-off points
- Understand which segments had the highest engagement
- Compare with content timestamps to see which topics drove interest
Engagement Metrics
Chat Activity
- Total chat messages sent
- Most active participants
- Chat sentiment analysis (positive/neutral/negative)
- Questions asked vs. answered
Poll Results
For each poll conducted during the webinar:
- Response rate (percentage of attendees who voted)
- Vote distribution across options
- Response time (how quickly attendees voted)
Q&A Analysis
- Total questions submitted
- Questions answered vs. unanswered
- Most upvoted questions
- Average response time
Conversion Tracking
Track post-webinar actions:
- Recording Views — How many watched the replay
- CTA Clicks — Clicks on your call-to-action links
- Course Enrollments — Attendees who enrolled in a promoted course
- Revenue Generated — Sales attributed to the webinar
Comparative Analytics
Compare performance across multiple webinars:
- Attendance trends over time
- Best-performing webinar topics
- Optimal day and time for scheduling
- Registration source effectiveness
Exporting Data
- Attendee List — CSV with name, email, join time, leave time, watch duration
- Engagement Report — PDF summary with charts
- Registration Data — All registration form responses
Related Documentation
- Creating Webinars — Setup guide
- Registrations — Registration management
- Analytics Dashboard — Platform analytics