Revenue Analytics
Revenue analytics provide detailed insights into your platform's financial performance. Track trends, identify top-selling products, and forecast future revenue.
Revenue Overview
Key Metrics
- Gross Revenue — Total revenue before refunds and fees
- Net Revenue — Revenue after refunds and gateway fees
- Refund Rate — Percentage of transactions refunded
- Gateway Fees — Total payment processing fees paid
- Average Transaction Value — Mean amount per transaction
Revenue Breakdown
View revenue segmented by:
| Segment | Examples |
|---|---|
| Product Type | Courses, Books, Webinars, Test Series, Hub |
| Individual Product | Revenue per specific course or product |
| Time Period | Daily, weekly, monthly, quarterly, yearly |
| Payment Method | UPI, Cards, Net Banking, Wallets |
| Geography | Revenue by country or state |
| Coupon Usage | Revenue with and without coupon codes |
Revenue Charts
- Revenue Trend — Line chart showing revenue over time
- Product Mix — Pie chart showing revenue distribution by product type
- Top Products — Bar chart of top 10 revenue-generating products
- Geographic Map — Heat map of revenue by region
- Payment Method — Breakdown by payment method
Forecasting
Based on historical data, the system projects:
- Next Month Revenue — Estimated revenue for next month
- Quarterly Forecast — 3-month revenue projection
- Growth Rate — Projected month-over-month growth
- Subscription Revenue — Projected MRR growth
Financial Reports
Generate reports for accounting and tax purposes:
- Transaction Report — All transactions with details
- Settlement Report — Gateway settlement records
- Tax Report — Revenue with tax breakdowns (GST, VAT)
- Refund Report — All refunds with reasons
Related Documentation
- Dashboard Overview — Overall analytics
- Student Analytics — Student data
- Payment Gateways — Payment processing